LiftLikes: To understand the power of authenticity in social media marketing, we have to first understand what exactly authenticity is. If you search this word on Google, you’ll find many d...efinitions like being sincere, transparent and genuine. We get the literal translation. But what does it mean as a brand? When doing brand marketing, more often than not, people exaggerate their services. They describe themselves better than they actually are.
LiftLikes: Does waiting for your videos on WhatsApp to download first, before you are able to watch it, ever annoyed you? If yes, you are with me and countless other WhatsApp users on this on...e. Sometimes the download stops and you have to ‘retry’ and the whole process starts all over again from 0%! The company has apparently decided to take the videos a step further and make the whole waiting process less annoying. Now, it’s rolling out a feature that will let you watch your WhatsApp videos.
VirginiaD: La sola presenza sui social network non basta. Un brand che voglia massimizzare i risultati della sua strategia digitale dovrebbe fare attenzione a una serie di comportamenti che p...ossono risultare noiosi agli occhi dei consumatori e, in qualche caso, portare all'unfollow. Sprout Social ha identificato i principali.
LiftLikes: After reports stating that the fake news on Facebook played a huge role in the last week's elections, Facebook has been under s a lot of fire. While Mark Zuckerberg constantly deni...ed this statement, he is very serious about the disasters fake news can cause. He is now thinking of ways to get rid of this issue. While before Facebook relied solely on its community and users to flag inappropriate or false content, now it will also use algorithms to identify and flag false news and misinformation.
LiftLikes: Imagine yourself liking a photo on Facebook without even clicking or tapping on anything. Sounds impossible? Well, it could now become a reality in the coming future. Facebook has ...acquired the facial gestures recognition startup called FacioMetrics. The software used in FacioMetrics can identify up to 7 emotions, all based on simple facial gestures. This acquisition was to allow users to have better photo and video experience.
LiftLikes: While most of the businesses have been using social media for their marketing purposes for quite some time now, it’s evolved much more than that. According to a research by JD Po...wer, 67% of the customers now prefer social media over phone calls for customer services. If they need help about something, they are more likely to contact the brand through social media than by other traditional means like phone call or email.
LiftLikes: Tired of cloning different Snap features in its different apps including Instagram, WhatsApp and Messenger, Facebook is now launching a full-on Snap clone and it’s called Flash. ...Flash is just like Snap without any change in design. The goal is to introduce this app in the emerging markets, where Snap hasn’t quite setup a hold on people yet. It’s too late for Facebook to appeal to teenagers in the U.S. and Canada with the 60 million active Snap users in those areas.
LiftLikes: In the Q3 earnings call 2016, Facebook expressed its concern that the ad growth will start slowing down in 2017. To take care of that problem, Facebook is now looking to sell video... ads for Apple TV and Roku TV apps. According to Recode’s report, Facebook will deliver video ads that run on apps available on the set-top boxes in partnership with publishers A&E and Tubi TV. Facebook already sells third-party mobile app ads through its Audience Network tool.
LiftLikes: Facebook test launched ‘Messenger Day’ in Poland to see if the feature will be well-received. Messenger Day lets users create images and videos that last for 24 hours before di...sappearing. Sounds just like Snap, right? That’s because it is. It seems that the feature was a success in Poland because now Facebook is testing Messenger Day in Australia. It’s the same as Snap in every sense; the design, the functionality, they all resemble Snap.
LiftLikes: Google made an announcement that it will introduce a fact checking tag on Google News so that the articles that have factual information are displayed with the trending topics. ‘...Don’t believe everything you see on the internet.’ We’ve heard this countless times but still every now and then, we see something and immediately think it’s accurate. Want an example of what I’m talking about? Facebook. You must have seen many posts on Facebook that are not true.
LiftLikes: Facebook says that by mid-2017, News Feed ads will reach its maximum capacity. So, to overcome that dilemma and to keep the revenues growing to cater to the ever increasing Faceboo...k community, Facebook is now testing ads in groups as well. These tests will be generated in the mobile and web versions of Facebook Groups of some people in Australia, Canada, Ireland and New Zealand. The people who will see the ads will also a see a message from Facebook saying, “We’re testing ads in groups.”
LiftLikes: Hurricane Matthew continues to thrive and wreak havoc on the Atlantic coast and Facebook is providing a way for people to alert their friends and loved ones about their safety stat...us. Facebook's safety check feature was enabled last week when the death toll caused by this hurricane began to escalate rapidly. Facebook said, Our hearts go out to the people affected by this tragic event. We hope the people in the area find the tool a helpful way to let their friends and family know they are okay.
LiftLikes: As claimed by Facebook, over a million people on Facebook use events as a way to create social gatherings and hundreds of millions of events are created each year. These are kind o...f pretty big numbers and they do justify the launch of a standalone app that is created specifically for this purpose. Facebook launched the standalone app ‘Events' for iOS users with its Android version soon to be following behind. This app lets you manage your social gatherings in the most efficient way.
LiftLikes: Nothing worse could have happened to Facebook’s Marketplace than people selling illegal services via the platform. Marketplace is an online store feature that Facebook launched o...n Monday to help businesses sell their services. What the company apparently didn’t expect was that there are all kinds of services out there that people offer – including illicit and illegal stuff. There were a large number of listings on Marketplace that fell under this category.
LiftLikes: The main goal of Facebook is to ‘connect the world’ and it’s doing everything it can to make that happen. Today, Facebook launched Messenger Lite for people with older phones... and limited data plans. This version of Messenger is under 10MB which makes it really easy to download and install. The app will have its core features that include texting, sending and receiving photos and links with people also using Messenger or Messenger Lite app. You can also receive stickers too.
LiftLikes: Apparently the company is really psyched over the success of Instagram stories (the first Snapchat… err, ‘Snap’ feature copied without any change in the interface) which was ...launched two months ago. There was the stickers and drawing feature on WhatsApp too that was also very Snap-like. Now, Facebook is testing yet another feature that is also copied from Snap but this time, it’s on Messenger.
LiftLikes: Getting high engagement rate and increase the number of followers is the core objective of any brand which is doing social media marketing. The real struggle today is to find smart... ways which can help to increase followers on different social media platforms. Social media platforms work differently as compared to traditional mediums when it comes to marketing of brands. In social media marketing, audience has the option either to watch or to ignore the advertisements by blocking it.
LiftLikes: Marketing is directly related to the latest trends in the market and among people. Marketing is not a set pattern job. Currently, businesses have become highly dynamic because we d...o not live in the static business environment anymore. Due to the frequently changing environment, the job of a marketing person is getting tough day by day as he has to make sure that his marketing campaign is coping successfully with the changing needs and trends of the industry.
LiftLikes: It is quite obvious to say that social media has become a connecting bridge between brands and customers. A few years back, it was relatively easy for brands to market themselves u...sing social media platforms because there was less competition. However now, due to a lot of awareness on the topic, it has become a really tough job to market your brand on social media platforms.
LiftLikes: Content marketing has become an integral part of business activities nowadays. The trend of creating meaningful and engaging content in order to get recognition in public is gettin...g popular with each passing day. That is why it has become a necessity for every business to include content marketing in their marketing strategies.
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