LiftLikes: We all know that in today’s day and age, a brand is nothing if it doesn’t have an online presence. And that’s where social media marketing comes in. But doing social media ma...rketing is no piece of cake. Plus, I’m sure with running a small business, you must find it hard to find time for the more time-consuming aspects of social media marketing. Since you are a small business, you probably don’t have a large team whose sole job is to take care of your different social channels.
LiftLikes: Facebook is a unique platform that you can use to generate leads for your ads. It has approximately 1.59 billion monthly active users so it will definitely help you find qualified ...leads. There is no doubt that Facebook ads are incredibly efficient and if you use Facebook ads alone, you can run an effective campaign. However, the performance of Facebook ads depends on your marketing strategy because without proper planning all of your money is going to drain.
LiftLikes: If you get really frustrated with the ads that show at the beginning of YouTube videos, get ready to be even more frustrated. According to industry sources, Facebook is now going t...o test ads that show up in the middle of the videos. These mid-roll video ads will show up after at least 20 seconds from the beginning of the video. Facebook is planning to share the revenue it’ll make from these ads with the publishers whose video they’re going to appear in.
LiftLikes: We’ve all come to know Facebook as the biggest social media giant in the world of marketing over the last decade. But the game was started in 2006 when with the partnership of Mi...crosoft, Facebook ads came to the market. Now, these ads have the most targeted traffic with really good filters to narrow down your audience. Ads on Facebook can be hugely effective with the key being to engage potential clients by using your skills.
LiftLikes: These days, in this digital age, the social networking has taken over the world. Social media marketing to advance a business has become a basic need for every growing or brand. If... you don’t have any budget or low budget, simply post an ad on any social media platform, it will not only help you grow your business also it is useful to reach a big number of customers. To gain remarkable success just you have to plan correctly according to your customer’s desires.
LiftLikes: If you are yearning to spread the word about your services and products you are offering and you want to increase your clients then the tips mentioned in this article is worth a sh...ot. They will help you to enhance your client base in a very low budget while consuming a short amount of time. Any business without marketing is risky in this fast growing business world. You can find hundreds of ideas to increase your revenue with very low budget.
LiftLikes: The job of a marketer is all about fore sighting the events and their impact, anticipating changes, predicting trends and then making plans in order to secure the position among co...mpetitors. Early predictions allow marketers to form most suitable strategies that will eventually assist in the business growth.Now coming to the social media marketing specifically, due to the evolving nature of this marketing medium, it is of utmost importance to anticipate the trends and plan accordingly.
LiftLikes: If some of the ads you see on Facebook upset you, Facebook is going to do something about it. Facebook wants its users to enjoy their time and if certain types of ads are getting i...n the way, those ads need to go. Facebook will help people avoid ads focusing on certain topics. For now, Facebook is focusing on just two categories as a test. Those categories include alcohol and parenting ads. According to Facebook, these are the most common types of ads that upset people.
LiftLikes: To understand the power of authenticity in social media marketing, we have to first understand what exactly authenticity is. If you search this word on Google, you’ll find many d...efinitions like being sincere, transparent and genuine. We get the literal translation. But what does it mean as a brand? When doing brand marketing, more often than not, people exaggerate their services. They describe themselves better than they actually are.
VirginiaD: La sola presenza sui social network non basta. Un brand che voglia massimizzare i risultati della sua strategia digitale dovrebbe fare attenzione a una serie di comportamenti che p...ossono risultare noiosi agli occhi dei consumatori e, in qualche caso, portare all'unfollow. Sprout Social ha identificato i principali.
LiftLikes: Does waiting for your videos on WhatsApp to download first, before you are able to watch it, ever annoyed you? If yes, you are with me and countless other WhatsApp users on this on...e. Sometimes the download stops and you have to ‘retry’ and the whole process starts all over again from 0%! The company has apparently decided to take the videos a step further and make the whole waiting process less annoying. Now, it’s rolling out a feature that will let you watch your WhatsApp videos.
LiftLikes: After reports stating that the fake news on Facebook played a huge role in the last week's elections, Facebook has been under s a lot of fire. While Mark Zuckerberg constantly deni...ed this statement, he is very serious about the disasters fake news can cause. He is now thinking of ways to get rid of this issue. While before Facebook relied solely on its community and users to flag inappropriate or false content, now it will also use algorithms to identify and flag false news and misinformation.
LiftLikes: Imagine yourself liking a photo on Facebook without even clicking or tapping on anything. Sounds impossible? Well, it could now become a reality in the coming future. Facebook has ...acquired the facial gestures recognition startup called FacioMetrics. The software used in FacioMetrics can identify up to 7 emotions, all based on simple facial gestures. This acquisition was to allow users to have better photo and video experience.
LiftLikes: While most of the businesses have been using social media for their marketing purposes for quite some time now, it’s evolved much more than that. According to a research by JD Po...wer, 67% of the customers now prefer social media over phone calls for customer services. If they need help about something, they are more likely to contact the brand through social media than by other traditional means like phone call or email.
LiftLikes: Tired of cloning different Snap features in its different apps including Instagram, WhatsApp and Messenger, Facebook is now launching a full-on Snap clone and it’s called Flash. ...Flash is just like Snap without any change in design. The goal is to introduce this app in the emerging markets, where Snap hasn’t quite setup a hold on people yet. It’s too late for Facebook to appeal to teenagers in the U.S. and Canada with the 60 million active Snap users in those areas.
LiftLikes: In the Q3 earnings call 2016, Facebook expressed its concern that the ad growth will start slowing down in 2017. To take care of that problem, Facebook is now looking to sell video... ads for Apple TV and Roku TV apps. According to Recode’s report, Facebook will deliver video ads that run on apps available on the set-top boxes in partnership with publishers A&E and Tubi TV. Facebook already sells third-party mobile app ads through its Audience Network tool.
LiftLikes: Facebook test launched ‘Messenger Day’ in Poland to see if the feature will be well-received. Messenger Day lets users create images and videos that last for 24 hours before di...sappearing. Sounds just like Snap, right? That’s because it is. It seems that the feature was a success in Poland because now Facebook is testing Messenger Day in Australia. It’s the same as Snap in every sense; the design, the functionality, they all resemble Snap.
LiftLikes: Google made an announcement that it will introduce a fact checking tag on Google News so that the articles that have factual information are displayed with the trending topics. ‘...Don’t believe everything you see on the internet.’ We’ve heard this countless times but still every now and then, we see something and immediately think it’s accurate. Want an example of what I’m talking about? Facebook. You must have seen many posts on Facebook that are not true.
LiftLikes: Facebook says that by mid-2017, News Feed ads will reach its maximum capacity. So, to overcome that dilemma and to keep the revenues growing to cater to the ever increasing Faceboo...k community, Facebook is now testing ads in groups as well. These tests will be generated in the mobile and web versions of Facebook Groups of some people in Australia, Canada, Ireland and New Zealand. The people who will see the ads will also a see a message from Facebook saying, “We’re testing ads in groups.”
LiftLikes: Hurricane Matthew continues to thrive and wreak havoc on the Atlantic coast and Facebook is providing a way for people to alert their friends and loved ones about their safety stat...us. Facebook's safety check feature was enabled last week when the death toll caused by this hurricane began to escalate rapidly. Facebook said, Our hearts go out to the people affected by this tragic event. We hope the people in the area find the tool a helpful way to let their friends and family know they are okay.
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